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Still, the funniest thing about the phone might actually be the fact that despite being marketed now as the first ever smartphone made by Kodak, it really isn’t. Another smartphone called IM5 was released a bit before, resulting in a sort of lackluster set of reviews. But instead of discouraging the Kodak company, it instead made them anticipate a new model like a new fresh start. This meant a total redesign of the concept and essentially and at last – the logical and long-awaited shift of features focus to what the company is really good at – making cameras. But did this work?Basically, that bold run-down resulted in a 50/50 split. Half of respondents said that Ektra is better (especially at the locations of low visibility), while the other half said…it was the same. But none of them said that is was worse than either…

But is it enough? Will this set of features be a winner or not? Maybe other features such as its Phase Detection Auto Focus (PDAF) & HDR Imaging and 13MP front-facing camera will do the trick and propel this to the top?

While the pricing for the phone does not look too grim, the $500 price tag will surely not allow it to compete with either the iPhone or Samsung, which find themselves in that very same price range, not to mention the price-dumping Chinese manufacturers, flooding the market with their seductive prices. Anyways, taking company’s general aura of success, which allowed it to become a big name in its industry, maybe the confidence will help their sales! At the end of the day, and as the marketing specialists and gadget market analysts say, its chances look incredibly good. We’re talking here about the fact that the long-time manufacturer of awesome cameras and DSLRs, Kodak – will be releasing its very first try in the smartphone making. The camera (ooopsie, we meant the phone) was given a name “Ektra”. And boy, does it have some extra features in it!

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